Cockfighting is a blood sport in which two roosters specifically bred for aggression are placed beak to beak in a small ring and encouraged to fight to the death. Although illegal in all 50 states, cockfighting still persists across the nation in all sorts of communities and among all sorts of people.

This must stop! So…

In a joint effort with Miami Ad School, their incredibly talented students and the top 3 sport brands in the world, we’ve created a joint effort campaign to bring awareness to this awful practice, calling it for what it is: THIS IS NOT A SPORT, it’s animal cruelty.