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Faride Raful: An atypical political campaign and communication challenge.

by | Oct 19, 2020 | 0 comments

Faride Raful is a bold, strong, and controversial political figure in the Dominican Republic. Since 2016, when she became the most voted congress woman in history, she spent her entire time in office publicly denouncing corruption as loudly as possible and fighting the government in turn. FOr her 2020 campaign, now as a Senator, we needed to relaunch her brand in the same fashion as her public appereances, bold, strong and inn your face! With a revamp of her visual identity and a few strategic media stunts we were able to attract attention and maintain interest for months at a time, ultimately securing her victory as the highest voted senator in history.




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